Jonas
Our inventive operations lead, overseeing day-to-day workflows and ensuring everything we create reflects our core values of honesty, curiosity, and generosity.
With a knack for both practical solutions and innovative thinking, Jonas helps drive our business forward—keeping our team focused, inspired, and ready to deliver authentic experiences to everyone we serve.
He also brings his acoustic guitar talents to the Pizza Bandits, adding another layer of creativity and collaboration to the mix.
Adam
The co-founder of Gustafs på Österlen and the driving force behind our nationwide “frozen pizza revolution.” Fluent in every facet of the business, he’s built our robust B2B partnerships and manages the seamless distribution of our frozen pizzas across Sweden.
Through tight collaboration with the production team, Adam ensures our partners always have the product they need. As head of the sales team, his leadership and vision form an invaluable cornerstone of our company’s foundation.
Fredrik
Fredrik is our master pizzaiolo, the driving force that keeps the “pizza-blood” pumping—whether it’s our guests’ dine-in experience or our beloved frozen line.
As the product owner of everything pizza, he ensures we reach the highest standards of craftsmanship in every slice, infusing honest flavors, generous portions, and an endless curiosity into his work.
With nearly 50,000 pizzas made and more than 20 pizzaiolos trained, Fredrik’s infectious, loving energy is the heart of our holy vibe—uniting passion, care, and flavor in every aspect of what we do.
Ivan
Our dynamic force behind the guest experience at the craftsfactory and restaurant.
As Destination Maestro, he’s the driving force for both operational excellence and heartfelt hospitality, ensuring every visitor is met with authenticity, curiosity, and generosity.
Through Ivan’s leadership, our destination isn’t just a location—it’s an unforgettable experience.
Line
Our unstoppable Operations Ninja, expertly juggling prep work, scheduling, and hosting—all with a bright smile.
A sharp-minded pizzaiola, she thrives on solving every puzzle behind the scenes to ensure seamless service and an unforgettable guest experience.
Priceless to the team, Line organizes everything so everyone has the best possible work life—always making sure people know what to do and how to do it, while remaining ever curious to improve.
Jesper
Our ever-loving, humorous, motorbike-riding, world-traveling pizzaiolo—and a true cornerstone of the business. With nearly 40,000 pizzas under his belt, he’s driven the frozen pizza revolution forward from day one.
As a key member of our marketing team and account manager for half our B2B partners, Jesper ensures our pizzas reach every corner of the market.
When not crafting dough, he’s drumming away with the Pizza Bandits, spreading his contagious energy everywhere he goes.
BamBam
Our beloved pizzaiolo and dough master, responsible for crafting every batch to the highest standards.
A gentle soul with a heart of gold, he makes sure each pizza embodies our commitment to quality.
Outside the kitchen, BamBam keeps the beat as a percussionist in the Pizza Bandits—spreading his warmth and rhythm from the dough station to the stage.
Gustaf
The visionary founder of Gustafs på Österlen, weaving honesty, curiosity, and generosity into every slice of the business.
As the lead guitarist and singer for the Pizza Bandits, he merges culinary innovation with music and community, driving the frozen pizza revolution to new heights.
Now head of branding, Gustaf steers the company’s vision, ensuring every venture reflects the brand’s authentic spirit—where passion, quality, and genuine care always come first.